Your AI Works. Let’s Make the Proof Obvious.
Strategist. Anthropologist. Journey Mapper.
When traction outpaces clarity
You’ve got early adoption — maybe even revenue.
But product-market fit still feels fragile.
The value is there. The story isn’t.
- Messaging lives in too many versions: decks, demos, docs, internal Slack threads
- Customers understand — eventually. But only after a call.
- Sales and product explain it five different ways
- Teams default to technical accuracy instead of market clarity
- And no one — not even your best customer — can retell your value without you
That’s when credibility stalls.
Not because the product isn’t working.
Because the narrative layer hasn’t caught up.
You don’t need another brainstorm. You need structure.
You don’t need another brainstorming session.
You need insight — pulled directly from the people who shape how your product is built, sold, and used.
I interview:
- Internal humans-in-the-loop - clinicians, legal reviewers, risk analysts, adjusters, or anyone whose expertise shapes real-world use
- Teammates across product, customer success, sales, and engineering
Then I translate that into content systems built on how your product actually fits into professional workflows, not how it’s marketed.
The full narrative layer, built for post-traction clarity
Layer | What We Build | Why It Matters at PMF+ |
Customer-Facing Content | Problem framing, use-case stories, professional proof | Converts expertise into trust at scale |
Internal Infrastructure | Language libraries, onboarding, value reinforcement | Aligns teams, reduces message drift |
Strategic Story Maps | Messaging architecture, segment frameworks, update cadences | Evolves with your roadmap and market |
This is for vertical AI teams in high-trust sectors
Healthcare, law, finance, insurance — any domain where trust can’t be faked.
Especially if:
- You’ve got case studies, but no one’s using them
- You’ve got traction, but can’t scale the story
- You’ve got GTM hires, but no shared language
Where it shows up
- Website and role-based landing pages
- Sales decks, outbound emails, enablement content, case studies
- Onboarding and retention messaging
- Customer advisory boards, partner education, investor updates
What the work looks like
30-Day Strategic Engagement
- Week 1 → Signal extraction + SME interviews
- Week 2 → Narrative mapping + role segmentation
- Week 3 → Messaging briefs + trust signal scaffolds
- Week 4 → Delivery + async refinement for internal rollout
Optional implementation support available.
Why it works
Because it’s built on how professionals actually speak, decide, and adopt — not what marketers assume they believe.
It’s how AI teams in complex markets stop repeating themselves — and start scaling what they already know.
Turn what your experts know into what your market trusts.
Anchor your GTM in what product-market fit actually looks like on the ground.
Only 3–5 teams per quarter.